On corporate videos million degrees advertisement emotional appeal and rational appeal is two modern advertising persuasion, emotional appeals directly appeal to consumer sentiment or emotional experience, give them emotional satisfaction; and rational appeal will focus on It emphasizes merchandise features, attributes and other practical benefits to consumers. As one ad type corporate videos, and other types of advertising, compared usually seems quite satisfactory, no television ads that kind of publicity momentum Eight Immortals recount, giving the reason is more than enough emotional feeling. Cause such consequences, partly because customers modern audiences Television and psychological know enough to think blindly into all information in a film, the advertising business, the companies say all the benefits in place. On the other hand, since the film and television production company failed to properly grasp the emotional appeal and rational appeal mutually reinforcing relationship. An excellent corporate videos rational appeal and must do a combination of emotional appeal, on the one hand the use of emotional expression means to melt into the company's image among the beautiful picture, evoke the beauty and yearning for human emotion on the other hand, advertising phone, in the case of a degree of relaxation of the rhythm, to convey the strength of enterprises, cultural, technical and other information. Such well-coordinated process in order to play its due benefits to the maximum extent. Throughout the industry corporate videos trends, more and more companies tend to increase the film's artistic quality in commercial basis, they are more willing to seek some of the emotional things above their core product, some of the wonderful blend of human emotion things, such as: love, warm, beautiful life. And on the screen, they also like to use a child, light, nature, and so beautiful imagery to evoke the best of the human heart emotion. Overall, the game advertising, the road of brand development business in the longer walk, pillars advertising, the more likely emotional expression, and foreign companies than domestic companies do relatively better. Advertising media forms and manifestations hearing requires advertising works through musical sounds and realistic sound, to stimulate consumer auditory organs, so that in the enjoyment of art while deepening understanding of the content of the ad and memory. Dual audiovisual media, it requires advertising works through lively, dramatic and humane Pitch to stimulate consumer visual and auditory organ organs to produce an immersive experience at the same time appealing to their sense of beauty , triggering its association to being in an entertaining, humane atmosphere, prompting a pleasurable, joyful feelings, so that advertising in their hearts impressed. Advertising design, film and television million degrees (certified), advertising pillars billion kWh by Chongqing Television advertising limited liability company. Chongqing million degrees television advertising production limited liability company (www.cqydysgg.com) (www.cqydysgg.com) is Chongqing Municipality, other leaders, over the years, the company implement the scientific management, innovation and development, the principle of honesty and trustworthiness, the maximum Limits to meet customer needs. Million degrees in film and television leadership with the staff warmly welcome all inquiries negotiations to create a million degrees television better future.